---
title: "PPO Morning Brief: Regional Snapshot for Used-Car Dealers"
description: See how used-car prices, days’ supply, and demand differ by U.S. region—and what that means for your inventory, pricing, and turn strategy today.
image: https://www.profitablepre-owned.com/hubfs/Master%20-%20Profitable%20Pre-Owned%20update.png
---

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PPO Morning Market

# PPO Morning Brief: Regional Snapshot for Used-Car Dealers

See how used-car prices, days’ supply, and demand differ by U.S. region—and what that means for your inventory, pricing, and turn strategy today.

By CRAIG A WHITE • November 24, 2025

![image of morning market news in the auto industry](https://www.profitablepre-owned.com/hubfs/Master%20-%20Profitable%20Pre-Owned%20update.png)

Market signalAcquisition impactGross & aging riskOperator action

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**A falling wholesale market creates room — not permission.** Use the market move to improve the decision, not lower the standard.

Every Monday

**Get the operator version.** The PPO Brief turns one consequential market signal into acquisition, gross, aging, and risk decisions. [Get the PPO Brief →](https://www.profitablepre-owned.com/subscribe-to-the-profitable-pre-owned-brief)

\<

# PPO Morning Brief: Regional Snapshot for Used-Car Dealers

*PPO Morning Brief — November 24, 2025*

Today we’re zooming out from the single rooftop view and looking at the U.S. used-car market **by region** — where prices are hottest, where value is hiding, and how days-to-turn and demand differ across the map.

If you’re making inventory and pricing decisions off national headlines alone, you’re already a step behind. The real edge comes from knowing **how your region compares to the U.S. average** and adjusting your playbook accordingly.

## 1. National Snapshot: Used Market Still Tight, Turn Slowing

Let’s start with the big picture:

- The used-vehicle inventory at the start of November reached approximately **2.26 million units** on dealer lots, representing around **48 days’ supply**, marking a new high for 2025.
- The average used-vehicle listing price is hovering in the **mid-$25,000 range**, with some data sources placing the median closer to **$ 18,000,** depending on age and mix.
- For 3-year-old vehicles, the **average transaction price is about $31,067**, up ~5% year over year, but **days to turn have stretched from 37 to 41 days** — the slowest Q3 pace since 2017.
- Used EVs are the standout, turning in roughly **34 days** on average, faster than any other powertrain.

So nationally, we’re looking at a market where **prices are sticky, inventory is high, and turns are slowing**. That’s exactly why the regional view matters.

## 2. Regional Pricing Snapshot: Who’s Paying More (or Less)?

Recent nationwide studies of used prices by state show a clear spread in affordability across regions. Some markets are effectively “on sale” for used cars, while others are paying a premium.

![Regional used-vehicle price index by region (illustrative)](https://www.profitablepre-owned.com/hubfs/PPO_regional_price_concept.png)

Directionally, here’s how it shakes out:

- **Northeast (e.g., DE, NJ, PA):** Among the **cheapest used prices** in the country. Strong region for value buyers and, if logistics work, for sourcing inventory.
- **Midwest:** Slightly **below the national average** on pricing. A lot of older, higher-mileage units, but still solid value if reconditioning is dialed in.
- **South:** Roughly **at the national average**, with a wide mix of payment-focused buyers and strong truck/SUV demand.
- **West (including high-cost states like AK, AZ, WY):** Among the **most expensive used markets**, driven by higher incomes, lifestyle segments, and limited supply in some areas.

The takeaway: **the same unit is not worth the same money everywhere.** If you’re part of a group or you buy cross-region, this matters a lot.

## 3. Regional Days-to-Turn: Where Aging Risk Is Highest

Nationally, 3-year-old units are taking about **41 days** to sell on average, up from 37 days a year ago. But that average hides important regional differences.

![Regional used-vehicle days-to-turn index by region (illustrative)](https://www.profitablepre-owned.com/hubfs/PPO_regional_turn_concept.png)

Here’s a directional view:

- **Northeast:** Strong demand for **sub-$25K** and older units. When you get the price and payment right, the turn can be faster than the national average. The risk is in overpricing late-model units in very payment-sensitive pockets.
- **Midwest:** More balanced supply, but aging risk shows up on mid-priced sedans and crossovers that don’t stand out in photos or price. Great region for value merchandised properly; dangerous if you ignore aging metrics.
- **South:** Big truck/SUV appetite, but buyers watch payment closely. Days-to-turn stretch quickly when you ignore price-to-payment or sit too high over market on lifted trucks and big SUVs.
- **West:** Higher prices and strong demand in key metros, but also big risk if you over-index on high-dollar units without a clear value story. EVs and late-model imports can still move quickly if merchandised right.

The point isn’t that one region is “good” or “bad.” It’s that your **turn strategy has to match your regional reality**.

## 4. How to Use This Regional View in Your Store Today

Here’s how to turn today’s snapshot into action at your rooftop:

- **Benchmark your store against the national + regional averages.** Where do your prices and days-to-turn sit versus the big picture?
- **Rebuild your inventory stack by payment band.** Especially in the South and Midwest, your $450–$650/mo stack matters as much as model mix.
- **Look at aging through a regional lens.** If your region typically turns in 36–40 days and you’re sitting at 55+, that’s not “just the market”—that’s a store issue.
- **Make cross-region sourcing intentional.** If you can move value units from expensive regions to cheaper ones (or vice versa) inside a group, there’s real spread to capture.
- **Adjust your merchandising story by region.** In high-cost markets, lead with convenience, time savings, and selection. In value-driven markets, lead with payment, cost-to-own, and transparency.

## 5. Download the PPO Regional Snapshot Checklist

If you want a simple way to operationalize this every morning, I built a one-page **PPO Morning Brief — Regional Used-Car Snapshot Checklist**.

- National vs regional benchmarks
- Inventory and aging checks by segment
- Daily pricing and merchandising action items
- Team talking points for your sales/desk huddle

[**Download the PPO Regional Snapshot Checklist (PDF)**](https://243933435.fs1.hubspotusercontent-na2.net/hubfs/243933435/PPO_Morning_Brief_Regional_Snapshot_11242025.pdftarget="_blank")

## Sources

- [Cox Automotive — Used-Vehicle Inventory and Market Update (October/November 2025)](https://www.coxautoinc.com/insights-hub/used-vehicle-inventory-october-2025/)
- [Edmunds — Q3 2025 Used Car Insights (Prices and Days to Turn)](https://www.edmunds.com/car-news/edmunds-q3-2025-insights-used-car-report.html)
- [AutoInsurance.com — Best States to Find Affordable Used Cars (2025)](https://www.autoinsurance.com/research/best-states-affordable-cars/)
- [Cox Automotive Insights Hub — Market Reports and Indexes](https://www.coxautoinc.com/insights-hub/)

Keep the Framework Moving

## Turn the signal into a repeatable operating decision.

The Used-Car Inventory Operating System connects acquisition rules, recon accountability, pricing cadence, aging review, and exit decisions.

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CONTINUE READING

## More operator insight.

### [PPO INSIGHT Wholesale Used-Car Prices Fell 3.1%. Here's Why It Matters **Read the article →**](https://www.profitablepre-owned.com/blog/wholesale-used-car-prices-fell-3.1.-heres-why-it-matters-ppo)

### [PPO INSIGHT How to Price Inventory Friction Into a Used-Car Appraisal **Read the article →**](https://www.profitablepre-owned.com/blog/how-to-price-inventory-friction-used-car-appraisal)

### [PPO INSIGHT The Wholesale Market Is No Longer Rewarding “Close Enough” **Read the article →**](https://www.profitablepre-owned.com/blog/used-car-auction-buyers-are-getting-more-selective-ppo)

### [PPO INSIGHT Used-EV Inventory Management: A Dealer Group Appraisal Consistency Guide **Read the article →**](https://www.profitablepre-owned.com/blog/used-ev-inventory-management-a-dealer-group-appraisal-consistency-guide)

### [PPO INSIGHT Wholesale Prices Fell. Retail Prices Rose. That Spread Will Not Last Forever **Read the article →**](https://www.profitablepre-owned.com/blog/wholesale-used-car-prices-fell.-retail-prices-rose)

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