Your Weekly Used-Car Market Intelligence

What You’ll Get Every Week

• 📉 Wholesale Pricing Trends — what’s softening, what’s strengthening
• 🚗 Retail Demand Signals — real shopper behavior & model click-shifts
• ⚡ EV Market Pulse — confidence, pricing, days supply, movers & slow movers
• 💰 Acquisition Opportunities — segments worth buying right now
• 📊 Data-Driven Insight — LMDS, Scarcity Index, retail velocity
• 🎯 Craig’s Weekly Take — grounded, real-world guidance from 36 years in used cars

Why Dealers Read The PPO Brief

I’ve spent 36 years building profitable used-car departments—navigating every market cycle since 1988. Each week, I break down the signals that actually matter so you can:

• Identify shifts early
• Price inventory smarter
• Avoid aged-unit traps
• Make better acquisition decisions

No fluff. No theory. Just real-world guidance you can use immediately.