Today’s used-EV market is showing fresh movement across affordability, demand pockets, and shopper behavior. Below are the five most important national alerts shaping today’s EV landscape.
Price resets on 2–4-year-old EVs continue to attract more buyers back into the segment. Conversion rates are climbing in the $22K–$28K price band — the first sign that used-EV pricing is becoming stable and predictable again.
Figure 1. Used-EV pricing is stabilizing, pulling more shoppers back into the $22K–$28K band.
Used Model 3 Standard Range and Model Y RWD listings are down week-over-week while VDP views are rising. This usually signals upcoming price stability. Avoid unnecessary price cuts on these trims.
PHEVs like the RAV4 Prime, Niro PHEV, and Pacifica Hybrid are seeing the strongest lift in SRP/VDP activity. Many EV shoppers are converting to PHEVs for range security, influencing sourcing and merchandising strategies.
Figure 2. Hybrids and PHEVs are capturing a growing slice of electrified demand versus pure EVs.
Market-day supply is dropping, and VDP activity is rising in historically slow EV regions. This suggests a growing acceptance curve, improved charging access, and a more educated shopper base.
National reports show buyers now expect:
Stores that provide this information upfront are improving EV turn rates by 12–18%.
Figure 3. Clear battery-health storytelling builds shopper confidence and speeds EV turn.
The used-EV market isn’t weak — it’s resetting. Dealers who merchandise with transparency and source to the demand pockets will outperform the market over the next 90 days.
✔ Add battery transparency to every EV listing
✔ Source PHEVs where EV fatigue is highest
✔ Tighten prices on Model 3/Y — momentum is shifting
✔ Train your team on the new EV shopper expectations
I spent the weekend writing this because EVs are the next big shift in the used-car market. This guide will help you get ahead of your competition before the market accelerates.
Get the EV PlaybookIf this breakdown helped you think differently about used EV strategy, you’ll get even more value from the full PPO Morning Market email.
Click here to subscribe to the PPO Morning Market and get the next update before your first appraisal of the day.