--- title: PPO Morning Market — Used-EV Momentum Is Shifting Faster Than Expected description: Today’s used-EV market is showing fresh movement across affordability, demand pockets, and shopper behavior. Below are the five most important national alerts shaping today’s EV landscape. image: https://www.profitablepre-owned.com/hubfs/Master%20-%20Profitable%20Pre-Owned%20update.png --- [![Profitable Pre-Owned](https://www.profitablepre-owned.com/hubfs/ppo%20logo%20transparent%20Image%20Nov%2016%2c%202025%2c%2012_26_46%20PM.png) Profitable Pre-Owned](https://www.profitablepre-owned.com/) [Solutions ⌄](https://www.profitablepre-owned.com/solutions) [**Solutions Hub**See the full PPO operating framework.](https://www.profitablepre-owned.com/solutions) [**Operating System**The complete used-car decision framework.](https://www.profitablepre-owned.com/the-used-car-inventory-operating-system) [**7-Day Inventory Sprint**Reset aging inventory into action.](https://www.profitablepre-owned.com/7-day-inventory-sprint) [**Used-EV Playbook**Manage EV acquisition and risk differently.](https://www.profitablepre-owned.com/the-used-ev-operator-playbook) [**Prompt Library**AI workflows for used-car operations.](https://www.profitablepre-owned.com/free-ppo-used-car-manager-prompt-library) [Resources ⌄](https://www.profitablepre-owned.com/ppo-used-car-resources) [**Resource Hub**Browse all free PPO resources.](https://www.profitablepre-owned.com/ppo-used-car-resources) [**PPO Brief**Weekly market signal for operators.](https://www.profitablepre-owned.com/subscribe-to-the-profitable-pre-owned-brief) [**PPO Insights**Long-form market intelligence.](https://www.profitablepre-owned.com/blog) [**Market Thesis**The structural shift reshaping used-car retail.](https://www.profitablepre-owned.com/used-cars-wont-crash) [About](https://www.profitablepre-owned.com/about) [The Book](https://www.profitablepre-owned.com/the-used-car-inventory-operating-system) [Get Started](https://www.profitablepre-owned.com/start-here) Solutions + [Solutions Hub](https://www.profitablepre-owned.com/solutions) [Operating System](https://www.profitablepre-owned.com/the-used-car-inventory-operating-system) [7-Day Inventory Sprint](https://www.profitablepre-owned.com/7-day-inventory-sprint) [Used-EV Playbook](https://www.profitablepre-owned.com/the-used-ev-operator-playbook) [Prompt Library](https://www.profitablepre-owned.com/free-ppo-used-car-manager-prompt-library) Resources + [Resource Hub](https://www.profitablepre-owned.com/ppo-used-car-resources) [PPO Brief](https://www.profitablepre-owned.com/subscribe-to-the-profitable-pre-owned-brief) [PPO Insights](https://www.profitablepre-owned.com/blog) [Market Thesis](https://www.profitablepre-owned.com/used-cars-wont-crash) [About](https://www.profitablepre-owned.com/about) [The Book](https://www.profitablepre-owned.com/the-used-car-inventory-operating-system) [Work With PPO](https://www.profitablepre-owned.com/work-with-ppo) [Get Started →](https://www.profitablepre-owned.com/start-here) [![Profitable Pre-Owned](https://www.profitablepre-owned.com/hs-fs/hubfs/ppo%20logo%20transparent%20Image%20Nov%2016%2c%202025%2c%2012_26_46%20PM.png?width=46&height=46&name=ppo%20logo%20transparent%20Image%20Nov%2016%2c%202025%2c%2012_26_46%20PM.png) Profitable Pre-Owned](https://www.profitablepre-owned.com/) [Solutions](https://www.profitablepre-owned.com/the-used-car-inventory-operating-system) [Insights](https://www.profitablepre-owned.com/blog) [Resources](https://www.profitablepre-owned.com/ppo-used-car-resources) [About](https://www.profitablepre-owned.com/about) [The Book](https://www.profitablepre-owned.com/the-used-car-inventory-operating-system) [Get the Brief](https://www.profitablepre-owned.com/subscribe-to-the-profitable-pre-owned-brief) [PPO Insights](https://www.profitablepre-owned.com/blog)→Used EV market Used EV market # PPO Morning Market — Used-EV Momentum Is Shifting Faster Than Expected Today’s used-EV market is showing fresh movement across affordability, demand pockets, and shopper behavior. Below are the five most important national alerts shaping today’s EV landscape. By CRAIG A WHITE • November 25, 2025 ![image of morning market news in the auto industry](https://www.profitablepre-owned.com/hubfs/Master%20-%20Profitable%20Pre-Owned%20update.png) Market signalAcquisition impactGross & aging riskOperator action PPO Operator Rule **A falling wholesale market creates room — not permission.** Use the market move to improve the decision, not lower the standard. Every Monday **Get the operator version.** The PPO Brief turns one consequential market signal into acquisition, gross, aging, and risk decisions. [Get the PPO Brief →](https://www.profitablepre-owned.com/subscribe-to-the-profitable-pre-owned-brief) ## PPO Morning Market — Used-EV Momentum Is Shifting Faster Than Expected Today’s used-EV market is showing fresh movement across affordability, demand pockets, and shopper behavior. Below are the five most important national alerts shaping today’s EV landscape. ### 1. Used-EV Affordability Hits a 24-Month High Price resets on 2–4-year-old EVs continue to attract more buyers back into the segment. Conversion rates are climbing in the $22K–$28K price band — the first sign that used-EV pricing is becoming stable and predictable again. ![Used-EV Affordability and Price Trend](https://www.profitablepre-owned.com/hubfs/PPO_EV_Affordability_Trend.png) Figure 1. Used-EV pricing is stabilizing, pulling more shoppers back into the $22K–$28K band. ### 2. Model 3 & Y Demand Tightens Used Model 3 Standard Range and Model Y RWD listings are down week-over-week while VDP views are rising. This usually signals upcoming price stability. Avoid unnecessary price cuts on these trims. ### 3. Hybrids & PHEVs Are Stealing EV Market Share PHEVs like the RAV4 Prime, Niro PHEV, and Pacifica Hybrid are seeing the strongest lift in SRP/VDP activity. Many EV shoppers are converting to PHEVs for range security, influencing sourcing and merchandising strategies. ![Hybrids and PHEVs vs EV Market Share](https://www.profitablepre-owned.com/hubfs/PPO_EV_vs_PHEV_Interest.png) Figure 2. Hybrids and PHEVs are capturing a growing slice of electrified demand versus pure EVs. ### 4. Midwest & Southeast See Increased EV Engagement Market-day supply is dropping, and VDP activity is rising in historically slow EV regions. This suggests a growing acceptance curve, improved charging access, and a more educated shopper base. ### 5. Battery Transparency Is Now a Deal-Maker National reports show buyers now expect: - Battery Health Score - Charging history - High-voltage inspection date - Replacement estimate Stores that provide this information upfront are improving EV turn rates by 12–18%. ![Battery Transparency and Shopper Confidence](https://www.profitablepre-owned.com/hubfs/PPO_Battery_Transparency_Turnrate.png) Figure 3. Clear battery-health storytelling builds shopper confidence and speeds EV turn. --- ### **Bottom Line** The used-EV market isn’t weak — it’s resetting. Dealers who merchandise with transparency and source to the demand pockets will outperform the market over the next 90 days. --- ### Your Next Steps ✔ Add battery transparency to every EV listing ✔ Source PHEVs where EV fatigue is highest ✔ Tighten prices on Model 3/Y — momentum is shifting ✔ Train your team on the new EV shopper expectations   ![EV Playbook Cover](https://www.profitablepre-owned.com/hubfs/EV%20PLAYBOOK.jpg) ## Download the Car Dealer’s Playbook for Used-EV Readiness I spent the weekend writing this because EVs are the next big shift in the used-car market. This guide will help you get ahead of your competition before the market accelerates. [Get the EV Playbook](https://create.samcart.com/play/9RY8JV) --- ### Sources - [Cox Automotive – EV & Hybrid Market Insights](https://www.coxautoinc.com/market-insights/) - [Manheim Market Report (MMR) – Wholesale EV & PHEV Trends](https://www.manheim.com/market-insights/) - [Recurrent Auto – Used EV Battery Health & Range Data](https://www.recurrentauto.com/reports) - [Edmunds – Used-EV Pricing & Consumer Demand Insights](https://www.edmunds.com/industry/insights/) - [iSeeCars – EV & PHEV Pricing, Days-to-Turn, and Market Studies](https://www.iseecars.com/ev-studies) ### Get PPO Morning Market in Your Inbox If this breakdown helped you think differently about used EV strategy, you’ll get even more value from the full PPO Morning Market email. - Daily snapshot of used-car and EV trends - Actionable checklists your team can use in the tower - Real-world ideas from 36+ years in the used-car lane [Click here to subscribe to the PPO Morning Market](https://418c8r.share-na2.hsforms.com/2B_ln1GXNRKygOJOhUh4NNQ)and get the next update before your first appraisal of the day. Keep the Framework Moving ## Turn the signal into a repeatable operating decision. The Used-Car Inventory Operating System connects acquisition rules, recon accountability, pricing cadence, aging review, and exit decisions. [See the Operating System →](https://www.profitablepre-owned.com/the-used-car-inventory-operating-system) [Explore PPO Resources](https://www.profitablepre-owned.com/ppo-used-car-resources) [![Profitable Pre-Owned](https://www.profitablepre-owned.com/hs-fs/hubfs/ppo%20logo%20transparent%20Image%20Nov%2016%2c%202025%2c%2012_26_46%20PM.png?width=50&height=50&name=ppo%20logo%20transparent%20Image%20Nov%2016%2c%202025%2c%2012_26_46%20PM.png)Profitable Pre-Owned](https://www.profitablepre-owned.com/) Used-car market intelligence, operating frameworks, and practical resources built for dealership operators. Resources [PPO Brief](https://www.profitablepre-owned.com/subscribe-to-the-profitable-pre-owned-brief)[Prompt Library](https://www.profitablepre-owned.com/free-ppo-used-car-manager-prompt-library)[7-Day Sprint](https://www.profitablepre-owned.com/7-day-inventory-sprint)[Used-EV Playbook](https://www.profitablepre-owned.com/the-used-ev-operator-playbook) Explore [Home](https://www.profitablepre-owned.com/)[Operating System](https://www.profitablepre-owned.com/the-used-car-inventory-operating-system)[Insights](https://www.profitablepre-owned.com/blog)[About](https://www.profitablepre-owned.com/about) Connect [LinkedIn ↗](https://www.linkedin.com/in/craig-white-vauto-stockwave-profitable-pre-owned/)[YouTube ↗](https://www.youtube.com/@craigwhiteprofitablepreowned)[X ↗](https://x.com/CraigWhitePPO) © 2026 Profitable Pre-Owned®. All rights reserved. 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Here's Why It Matters **Read the article →**](https://www.profitablepre-owned.com/blog/wholesale-used-car-prices-fell-3.1.-heres-why-it-matters-ppo) ### [PPO INSIGHT How to Price Inventory Friction Into a Used-Car Appraisal **Read the article →**](https://www.profitablepre-owned.com/blog/how-to-price-inventory-friction-used-car-appraisal) ### [PPO INSIGHT The Wholesale Market Is No Longer Rewarding “Close Enough” **Read the article →**](https://www.profitablepre-owned.com/blog/used-car-auction-buyers-are-getting-more-selective-ppo) ### [PPO INSIGHT Used-EV Inventory Management: A Dealer Group Appraisal Consistency Guide **Read the article →**](https://www.profitablepre-owned.com/blog/used-ev-inventory-management-a-dealer-group-appraisal-consistency-guide) ### [PPO INSIGHT Wholesale Prices Fell. Retail Prices Rose. That Spread Will Not Last Forever **Read the article →**](https://www.profitablepre-owned.com/blog/wholesale-used-car-prices-fell.-retail-prices-rose) [← Back to PPO Insights](https://www.profitablepre-owned.com/blog) [![Profitable Pre-Owned](https://www.profitablepre-owned.com/hubfs/ppo%20logo%20transparent%20Image%20Nov%2016%2c%202025%2c%2012_26_46%20PM.png) Profitable Pre-Owned](https://www.profitablepre-owned.com/) Used-car market intelligence, operating frameworks, and practical resources built for dealership operators. Resources [PPO Brief](https://www.profitablepre-owned.com/subscribe-to-the-profitable-pre-owned-brief) [Prompt Library](https://www.profitablepre-owned.com/free-ppo-used-car-manager-prompt-library) [7-Day Sprint](https://www.profitablepre-owned.com/7-day-inventory-sprint) [Used-EV Playbook](https://www.profitablepre-owned.com/the-used-ev-operator-playbook) Explore [Start Here](https://www.profitablepre-owned.com/start-here) [Solutions](https://www.profitablepre-owned.com/solutions) [PPO Insights](https://www.profitablepre-owned.com/blog) [About](https://www.profitablepre-owned.com/about) [Work With PPO](https://www.profitablepre-owned.com/work-with-ppo) Connect [LinkedIn ↗](https://www.linkedin.com/in/craig-white-vauto-stockwave-profitable-pre-owned/) [YouTube ↗](https://www.youtube.com/@craigwhiteprofitablepreowned) [X ↗](https://x.com/CraigWhitePPO) © 2026 Profitable Pre-Owned®. All rights reserved. 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