PPO Morning Market — Used-EV Momentum Is Shifting Faster Than Expected

Today’s used-EV market is showing fresh movement across affordability, demand pockets, and shopper behavior. Below are the five most important national alerts shaping today’s EV landscape.

1. Used-EV Affordability Hits a 24-Month High

Price resets on 2–4-year-old EVs continue to attract more buyers back into the segment. Conversion rates are climbing in the $22K–$28K price band — the first sign that used-EV pricing is becoming stable and predictable again.

Figure 1. Used-EV pricing is stabilizing, pulling more shoppers back into the $22K–$28K band.

2. Model 3 & Y Demand Tightens

Used Model 3 Standard Range and Model Y RWD listings are down week-over-week while VDP views are rising. This usually signals upcoming price stability. Avoid unnecessary price cuts on these trims.

3. Hybrids & PHEVs Are Stealing EV Market Share

PHEVs like the RAV4 Prime, Niro PHEV, and Pacifica Hybrid are seeing the strongest lift in SRP/VDP activity. Many EV shoppers are converting to PHEVs for range security, influencing sourcing and merchandising strategies.

Figure 2. Hybrids and PHEVs are capturing a growing slice of electrified demand versus pure EVs.

4. Midwest & Southeast See Increased EV Engagement

Market-day supply is dropping, and VDP activity is rising in historically slow EV regions. This suggests a growing acceptance curve, improved charging access, and a more educated shopper base.

5. Battery Transparency Is Now a Deal-Maker

National reports show buyers now expect:

Battery Health Score
Charging history
High-voltage inspection date
Replacement estimate

Stores that provide this information upfront are improving EV turn rates by 12–18%.

Battery Transparency and Shopper Confidence

Figure 3. Clear battery-health storytelling builds shopper confidence and speeds EV turn.

Bottom Line

The used-EV market isn’t weak — it’s resetting. Dealers who merchandise with transparency and source to the demand pockets will outperform the market over the next 90 days.

Your Next Steps

✔ Add battery transparency to every EV listing
✔ Source PHEVs where EV fatigue is highest
✔ Tighten prices on Model 3/Y — momentum is shifting
✔ Train your team on the new EV shopper expectations

Download the Car Dealer’s Playbook for Used-EV Readiness

I spent the weekend writing this because EVs are the next big shift in the used-car market. This guide will help you get ahead of your competition before the market accelerates.

Get the EV Playbook

Sources

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PPO Morning Market — Used-EV Momentum Is Shifting Faster Than Expected