Stellantis 2024 Dealer Stock Allowances: Why Used Values Drop & How to Reprice 2024–2022 Inventory

Stellantis just dropped a dealer cash program on leftover 2024 model-year units that is big enough to change the used market math overnight.

If you’re sitting on used 2024–2022 units in the same nameplates, here’s the blunt truth in PPO language: your used inventory can get crushed fast—because new-car pricing is about to get artificially cheap, and shoppers will anchor to that new number.

This is exactly how used values fall in a hurry: OEM support shows up on new, and used becomes the adjustment valve. And Stellantis has already been battling heavy leftover inventory pressure on specific models (Hornet PHEV, Grand Cherokee, and other Stellantis nameplates showing unusually high “leftover” shares).

What Stellantis Just Told the Market (Without Saying It)

When an OEM throws massive stock allowances at aged prior-model inventory, it’s not “a nice little spiff.” It’s a clearance signal: move the metal, protect the floorplan, reset the pipeline.

That matters for users because a discounted new unit becomes your shopper’s “reference price.” If a customer can buy a new (but leftover) 2024 with heavy support, your used 2024/2023/2022 has to earn its place with a clearly better value story.

The Models in the Blast Radius (Payout List)

Based on the dealer program document shared, the 2024 MY stock payments are concentrated in these nameplates:

Now connect the dots: when the OEM is sitting on massive leftover inventory in certain models, incentive pressure follows. iSeeCars flagged extreme leftover rates for the 2024 Hornet PHEV and 2024 Grand Cherokee—and that’s the kind of environment where new-car pricing starts dragging used down with it. 

The PPO Rule: Your Used Price Ceiling Just Dropped

Here’s the practical rule you can use today: Incentive-adjusted NEW pricing becomes your USED ceiling.

If the market can buy a leftover new 2024 with heavy support, your used 2024/2023/2022 cannot be priced “close to new” anymore. Not unless you want it to sit, age, and become an auction problem.

What To Do This Week (Pricing Adjustments for 2024–2022 Used)

1. Identify your exposure: Pull a list of every used unit on your lot in these nameplates: Wagoneer, Grand Wagoneer, Grand Cherokee 4xe, Charger Daytona, Hornet (PHEV & ICE).
2. Compute an Incentive-Adjusted New Anchor (IAN):
   IAN = MSRP (or typical new list) minus customer-facing incentives you’re seeing in-market minus realistic dealer discounting.
   That IAN number is what shoppers will reference—even if they don’t say it out loud.
3. Reprice used to win the “value gap”: As a starting point (then refine by miles, trim, history, and market density):
   • Used 2024 (same nameplate): target 10–15% below IAN
   • Used 2023: target 12–18% below IAN
   • Used 2022: target 15–22% below IAN
   If you can’t create that gap, your unit will be “priced to browse,” not “priced to buy.”
4. Get aggressive on the first move: In downshifts, the first clean reprice gets the lead. The second reprice gets the “still available?” shopper. The third reprice gets you wholesale calls.
5. Don’t hide behind “book”: When OEM money hits new, traditional guides lag. Your comp set updates faster than the book does—especially in nameplates already showing excess supply. 
6. Upgrade the story on electrified trims: Charger Daytona / 4xe / PHEVs require clarity: battery coverage, warranty, charging story, and condition proof. If you don’t explain it, the shopper assumes risk and demands a discount anyway.
   
   

Why This Hits Used So Hard (The Shopper Psychology)

Used values don’t fall because the car got worse. They fall because the alternative got cheaper.

Stellantis has already been in an incentive-heavy environment in pockets—especially around EV/PHEV demand shifts and leftover inventory dynamics. :contentReference[oaicite:3]{index=3} This new stock payout program accelerates the next phase: price resets on new → used follows.

The PPO Play: Protect Your Used Department Before It Bleeds

If you have any of these used units right now, treat them like a weather event is coming. Because it is.

• Reprice fast (create a real value gap vs. incentive-adjusted new)
• Merchandise harder (condition proof, warranty story, clear EV/PHEV explanation)
• Move aged units now (don’t donate gross to the auction later)
• Watch the comp set daily for 10–14 days (this is when the reset happens)

Bottom line: this is a “don’t wait for the book” moment. If you’re holding these used units, protect your department now—before the market reprices for you.