Used Car Strategy & AI Insigths
Smarter Used Car Decisions Start Here
Blog Author
CRAIG A WHITE
Craig White is a used-vehicle inventory strategist with decades of dealership operational experience. He publishes The Profitable Pre-Owned Brief, a weekly market intelligence newsletter focused on used-car demand signals, pricing strategy, and inventory velocity. His work helps dealership operators identify market shifts earlier and execute profitable inventory decisions. Publisher, The Profitable Pre-Owned Brief Atlanta, GA
Recent Articles
- CRAIG A WHITE
- November 25, 2025
Q4 Aging Has Arrived — And It’s Hitting SUVs & Trucks First You can feel it across the lanes, the CRM, and every...
- CRAIG A WHITE
- November 25, 2025
PPO Morning Market — Used-EV Momentum Is Shifting Faster Than Expected Today’s used-EV market is showing fresh movement...
- CRAIG A WHITE
- November 24, 2025
< PPO Morning Brief: Regional Snapshot for Used-Car Dealers PPO Morning Brief — November 24, 2025
- CRAIG A WHITE
- November 22, 2025
PPO Morning Market Update: Used Demand Holds as Incentives Fade PPO Morning Market Update — November 22, 2025
- CRAIG A WHITE
- November 21, 2025
EV Used Cars: The Data Advantage Dealers Aren’t Using Yet If you scroll through the news today, most of the EV noise is...
- CRAIG A WHITE
- November 21, 2025
PPO Morning Market: 5-Year Used-Car Trends Dealers Can’t Ignore Today’s Morning Market update isn’t just about this...
- CRAIG A WHITE
- November 20, 2025
PPO Morning Market Pulse — November 20, 2025 Your first daily look at what’s moving the used-car market today.
- CRAIG A WHITE
- November 19, 2025
Amazon’s Auto Move: What It Really Means for Used Dealers If you scroll LinkedIn right now, you’d think Amazon just put...
- CRAIG A WHITE
- November 18, 2025
China’s EV Oversupply Is About to Reshape U.S. Used-EV Pricing — Even If None of Those Cars Ever Reach the U.S. By...
used car strategy,
used car vehicle strategy,
holiday auto sales,
q4 dealership strategy,
used car profits
- CRAIG A WHITE
- November 16, 2025
Stop Copying Headlines: Build a Local Used-Car Playbook Every week, dealers are bombarded with national headlines:...
used car strategy,
used car vehicle strategy,
holiday auto sales,
q4 dealership strategy,
used car profits
- CRAIG A WHITE
- November 12, 2025
Holiday Game-Plan: How Used-Car Dealers Can Win Q4 & Beyond Many dealers view the holiday season as a slow patch....
profitable pre-owned,
Inventory management,
used car strategy,
used car sourcing,
used car vehicle strategy
- CRAIG A WHITE
- November 12, 2025
Margin Rescue: High-Profit Used Cars Outside the Late-Model Bubble The “late-model used” game (2–3 years old, ~30K...
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